Difference between Facebook group & fan page

In: Facebook Tips

22 Aug 2009

So what’s better? I promised you all the difference. So here’s the post.

Facebook

First and foremost the 2 major differences include:

  1. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputation management, for example);
  2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.

Now let’s go into some details:

Key Feature Facebook Page Facebook Group
“Ugly” URLs No Yes
Hosting a discussion Yes Yes
Discussion wall, and discussion forum Yes Yes
Extra applications added Yes No
Messaging to all members Yes Yes
Visitor statistics Yes (”Page insights”) No
Video and photo public exchange Yes Yes
“Related” event creation and invitation Yes No
Promotion with social ads Yes (never tried it) No

To conclude:

  • Pages are generally better for a long-term relationships with your fans, readers or customers;
  • Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

Salam Business Club’s mission and vision is to establish the long-term relationship with you the member.

So join us on our Fan Page?

Source: Search Engine Journal
Be Sociable, Share!

2 Responses to Difference between Facebook group & fan page

Avatar

naeem

August 23rd, 2009 at 21:46

promotion with ads ie. facebook ads is fantastic

Apart from the usual targeting filters, when the advert shows up on users sidebars, they can join your page too (and show them xx of your friends are fans)

Lastly, if someone is a fan of your page, they do not see the advert.

i use it on our autostyle site, clickthrough goes to the site and below is is a ‘become a fan’ link. $5 daily budget brings me minimum 30 new fans a day.

Avatar

Khalil Aleker

August 23rd, 2009 at 22:10

Salam Naeem

Thanks alot for more info. Will remember this. How is your site http://nasihadesign.com/ going?

All the best there

About...

This is the company blog of the Salam Business Club, the first worldwide Internet-based business network for the Arab, Asian and Muslim world, with members from over 180 countries.

  • shehu: Am a banker with 4yrs experience.I wish to get a job in the gulf countries where I can explore many [...]
  • mustafa husain khan: Assalam alaikum. My self mustafa I am a graduate in pharmacy, Diploma in business administration &am [...]
  • Fethi issac: Aselamu aleicum wr wb 4 all specily 4 khalid i am from ethiopia am been for 20 years in italy i am a [...]
  • Khalid Usman: i completed my BBAIT Hons 4yrs degree n 2006. I worked here n Pakistan n Ministry of Defence Product [...]
  • Beta testing our iPhone/iPad App | Salam Business Club Blog: [...] have just finished implementing our iPhone/iPad app utilizing our newly released API and are c [...]